Professional Web Design & Development Services

Custom Code - No Page Builders or Wordpress

At Shipyards Web Studio, we do things a little differently. Instead of using page builders or Wordpress, we hand write all the code for our sites from top to bottom. This allows us to make very custom designs, have absolutely ZERO bloat or wasted code to slow us down, they load instantly, score perfect marks on Google Page Speed Insights, are more secure and actually impossible to hack, and we don't need to constantly update plugins or WordPress versions to prevent hacking.

Why It Matters

• Faster load times
• Better conversions
• Better performing ads
• More secure
• Better ranking on Google
• Boosts your Google Business Profile in the Maps Listings

Better Load Times Leads to Higher Conversions

It's very competitive online, and you need every edge you can get to stand out and overtake your competition. When everyone else is using a page builder and getting poor load times, you could be getting something different - something custom coded and loading instantly. This is important because if your website takes more than 3 seconds to load, you could lose up to 50% of your traffic because they leave before the site can load. They just don't want to wait that long. Our sites load so fast they don't have any chance to leave, allowing us to capture more leads than your old one did.

Better Ads Performance

The faster your website loads, the better your conversions are for the ads to send them to. And Google prefers websites that load fast. Faster loading websites actually have a lower cost-per-click which can save you hundreds or more a month depending on how much you're spending on ad clicks.

Custom Coded Websites Are More Secure

WordPress and other builders have lots of vulnerabilities and points of entry into the site that can be compromised. Like with WordPress, if you aren't constantly updating your plugins and WordPress version then you are increasing the chances of getting hacked every day you don't. Hackers target WordPress more than any other platform because they are easier to get into (especially if you aren't doing your updates!).

With our custom code, we don't have any databases or server-side requests being made that hackers can intercept and hijack to insert their own code to redirect a site to a spam site. It's just static HTML and CSS files. There's nothing TO hack. We can leave our sites alone for 10 years and nothing will happen to them. They are as secure as you can get.

Improve Your Search Ranking

Better load times can improve your ranking on Google in a number of ways. The most common way is by just being faster. If there are two similar sites with similar content and domain authority, Google has stated that the one with the better Page Speed Scores and Core Vitals will win.

The other method is more indirect. When your site loads faster, more people reach it. And the more people you have going to your site can increase your ranking. By focusing on Google's Core Vitals Metrics we can create a better user experience to keep them on the site with higher session times and more clicks to other pages. With more traffic, higher session times, and better click-through rates, we show Google we are solving users' search queries — signaling authority and relevance.

Boost Your Google Business Profile

A faster loading website can also give an extra boost to your Google Business Profile and help increase your visibility in Maps searches. Couple that with LOTS of 5-star reviews, images, and a fully completed profile, and you'll start seeing more leads coming from that profile than before. The more visible your profile, the more traffic — and the more conversions.